Somewhere along the way, ‘neurodiversity-affirming’ became a buzzword. But now the term is showing up on glossy websites, in corporate wellness packages, on therapy directory bios and in school brochures. It’s printed across merchandise and splashed across social media posts by people who’ve never had to control their shaking in a meeting, never spiralled after a sensory overload and never had to translate their very being into something palatable to be allowed in the room.

It’s performative. It’s branding. It’s neuro-washing.