Managing Energy or Managing Us? Spoon Theory and the Corporate Rebrand
Leia Leia

Managing Energy or Managing Us? Spoon Theory and the Corporate Rebrand

Today, Spoon Theory has been gutted, scrubbed, and recoded into something far more palatable to the corporate world. We see it repackaged as ‘energy banking’ or ‘energy accounting’ or ‘energy management’. Why the language of economics? Because our current moment demands that all experiences, even those of chronic illness and disability, be translated into quantifiable, manageable, and productive terms. Economic language offers a familiar, system approved vocabulary that aligns with ideas like efficiency, measurement, productivity, and self-regulation.

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When ‘Neuro-Affirming’ becomes Neuro-Washing
Leia Leia

When ‘Neuro-Affirming’ becomes Neuro-Washing

Somewhere along the way, ‘neurodiversity-affirming’ became a buzzword. But now the term is showing up on glossy websites, in corporate wellness packages, on therapy directory bios and in school brochures. It’s printed across merchandise and splashed across social media posts by people who’ve never had to control their shaking in a meeting, never spiralled after a sensory overload and never had to translate their very being into something palatable to be allowed in the room.

It’s performative. It’s branding. It’s neuro-washing.

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