Managing Energy or Managing Us? Spoon Theory and the Corporate Rebrand

Today, Spoon Theory has been gutted, scrubbed, and recoded into something far more palatable to the corporate world. We see it repackaged as ‘energy banking’ or ‘energy accounting’ or ‘energy management’. Why the language of economics? Because our current moment demands that all experiences, even those of chronic illness and disability, be translated into quantifiable, manageable, and productive terms. Economic language offers a familiar, system approved vocabulary that aligns with ideas like efficiency, measurement, productivity, and self-regulation.